Creative Marketing, with a Personal Twist

You've got to hear my story first!

Hi, I’m Hatıra. Half of this site is about living well, the other half is my marketing work.

See what I've been up to in my Latest Posts!

Food & Drinks, WELLNESS

Wild Rose Petal Sangria – La Jolla Art Walk

During the 2022 La Jolla Art Walk, my friend Tim and I discovered a delicious rose petal drink at an artist's booth. The artist was so kind that she gifted me the recipe (pdf).

Destinations, TRAVEL

What It’s Like Living in La Jolla, San Diego, California

Is La Jolla, San Diego a good place to live? Four years in La Jolla shaped who I am. This is a look at the places I loved, the routines I built, and what made it feel like home.

Marketing Portfolio

2025 World Happiness Summit, Miami Beach, Florida

Quite like Leonardo’s story in Titanic, I found myself in the right place at the right time: got my ticket by chance.

"Today is better than yesterday and Tomorrow will be better than today."

Reality Transurfing by Vadim Zeland

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Got Your Questions Answered?

What happened to Toasty Summer (AKA hatirabayer.com)?

Toasty Summer started on a hot summer day in San Diego, and the name stuck. As the blog grew beyond summer, it felt right to put my own name on it. Same blog, same posts, new address: hatirabayer.com.

Do you still live in San Diego?

Not anymore. I moved back to Türkiye in April 2026, but San Diego is still my only paradise.

When did this blog start?

I built it while working at a software company in San Diego. Managing the company’s website got me curious enough to make one of my own, and that became Toasty Summer. Work kept me busy, so for a long time I only checked in on it now and then. In November 2026 I renamed it Hatıra Bayer and came back to it properly.